{
  "purpose": "Show the expected text fit, instant readability, and template-native contrast.",
  "examples": [
    {
      "id": "davids-expanding-brain",
      "brand": "David's Cookies",
      "title": "One buyer problem, four escalating choices",
      "imagePath": "goldens/davids-expanding-brain.jpg",
      "whyItWorks": [
        "The ladder escalates instead of listing disconnected benefits.",
        "Every line stays short enough to scan instantly.",
        "The final line lands as the punchline."
      ]
    }
  ]
}