{
  "purpose": "The proof shows the complete recurring-host rhythm: introduce both sides, ask the question, then explain the useful difference with matching visual evidence.",
  "examples": [
    {
      "id": "wiggly-format-explainer",
      "brand": "Wiggly",
      "title": "Prompt vs. Format",
      "videoPath": "goldens/wiggly-format-explainer.mp4",
      "posterPath": "goldens/wiggly-format-explainer-poster.jpg",
      "contactSheetPath": "goldens/wiggly-format-explainer-contact.jpg",
      "whyItWorks": [
        "Three comparisons follow the same five-line rhythm.",
        "Every spoken claim has a matching proof image.",
        "The same silent host and pose pack recur throughout.",
        "The captions remain short, handwritten, and readable."
      ]
    }
  ]
}