{
  "purpose": "Production references that teach an agent what a usable 20-second 3D Breakdown feels like. FinalStraw is the canonical reproducibility target; the others are supporting comparisons, not shots or claims to copy.",
  "contactSheet": "goldens/contact-sheet.jpg",
  "canonicalContactSheet": "goldens/finalstraw-contact-sheet.jpg",
  "contactSheetRows": [
    "Grüns at 2, 9, and 16 seconds",
    "Kiala Nutrition at 2, 9, and 16 seconds",
    "Theragun at 2, 9, and 16 seconds"
  ],
  "sharedQualityBar": [
    "The first two seconds establish a concrete product, customer tension, or false assumption.",
    "The blue explanation world makes an invisible mechanism or change easy to see; it is not decorative filler.",
    "Every major narration beat causes a visible action, object change, or result.",
    "The product or subject remains recognizable while the world changes.",
    "The final seconds return to a clear product payoff and direct buyer action."
  ],
  "examples": [
    {
      "id": "finalstraw",
      "brand": "FinalStraw",
      "role": "Canonical Style B reproducibility target",
      "videoPath": "goldens/finalstraw.mp4",
      "sourceFilename": "finalstraw-3d-breakdown-day-5.mp4",
      "sourceSha256": "1c36bd36015a703e7db46dbce26cbd8f8bfe04ef770b84a6b6db76ab94b5cc2d",
      "packageSha256": "961d846faac089dfbba09c5b053e6d1cb20bf19655cabdffdd2cb702abda0a7f",
      "durationSeconds": 20,
      "resolution": "540x960",
      "reviewedTranscript": "This keychain-sized case is hiding a full-sized stainless-steel straw. A reusable straw only works if you actually remember to bring it. Inside, linked stainless-steel segments unfold until the whole thing snaps straight. When you're done, it collapses into its case and clips back onto your keys. Carry FinalStraw and skip the plastic.",
      "whyItWorks": [
        "One recognizable blue-grid world carries the entire story while camera, scale, props, and physical states keep changing.",
        "The silent demonstrator remains visually consistent while an omniscient narrator explains the product.",
        "The product mechanism is shown through readable physical actions rather than generic science imagery.",
        "The final product and buyer-action CTA get a designed four-second hold."
      ],
      "productionLessons": [
        "Clip 2 was rejected and regenerated before approval.",
        "Voice and late clip action were retimed locally instead of spending on replacement provider calls.",
        "Captions match the approved script wording exactly."
      ],
      "knownWeaknesses": []
    },
    {
      "id": "gruns",
      "brand": "Grüns",
      "role": "Earlier Wiggly baseline",
      "videoPath": "goldens/gruns.mp4",
      "sourceFilename": "gruns-caption-refresh.mp4",
      "sourceSha256": "1f716a2b3612284392bb0fb2abdc50852094d9ea0c40a65f47e087e388f4bb3a",
      "packageSha256": "579ec70e526ee6051123f20e87b68f37cd7d2b8005a2b1200e440198e9d97d55",
      "durationSeconds": 20,
      "resolution": "540x960",
      "reviewedTranscript": "A clinical trial can prove a supplement works, but that does not mean the one in your hand will. Stomach acid turns the route into the hidden problem. Grüns makes the hidden product path visible, clinically tested in 2025 in a randomized, double-blind, placebo-controlled study. The hidden route finally matters. Start your daily habit.",
      "whyItWorks": [
        "The real pouch appears immediately and returns in the final product card.",
        "The journey through the body gives the blue world a specific explanation job.",
        "The product payoff is visually clean and easy to recognize."
      ],
      "productionLessons": [
        "The saved caption-free clips and original narration were re-rendered through AdRenderSurface so captions and the end card use the current sans-serif system.",
        "Grüns-specific caption breaks keep phrases such as product path visible and clinically tested in 2025 intact."
      ],
      "knownWeaknesses": [
        "The opening line starts with an abstract credential instead of a concrete customer moment.",
        "Some middle shots repeat the same tunnel idea instead of showing a stronger product-specific mechanism."
      ]
    },
    {
      "id": "kiala",
      "brand": "Kiala Nutrition",
      "role": "Routine-compression reference",
      "videoPath": "goldens/kiala.mp4",
      "sourceFilename": "kiala-nutrition-3d-breakdown-final.mp4",
      "sourceSha256": "621fa12733cb9198961820298fbb248b529922409a362d81d480d570f8cb19d4",
      "packageSha256": "07329d96c8977a93fa4c88e686d468827402eb407c767087151f43ca762d16a0",
      "durationSeconds": 20.053,
      "resolution": "540x960",
      "reviewedTranscript": "You organize your morning supplements and assume swallowing a handful covers your bases. But keeping 45 different superfoods stocked creates daily routine friction. A combined system provides 45-plus superfoods, adaptogens, and enzymes. All those scattered bottles assemble into a single unified scoop of greens. Shop Kiala Nutrition greens powder.",
      "whyItWorks": [
        "The opening bottle pile makes the customer problem visible before explaining anything.",
        "The blue world compresses many scattered objects into one product system.",
        "The final packshot resolves the same clutter shown in the hook."
      ],
      "knownWeaknesses": [
        "The narration carries several product details quickly and needs careful evidence review."
      ]
    },
    {
      "id": "theragun",
      "brand": "Theragun",
      "role": "Physical-mechanism reference",
      "videoPath": "goldens/theragun.mp4",
      "sourceFilename": "theragun-3d-breakdown-no-blocks (1).mp4",
      "sourceSha256": "ae1d00fc59a21c1c245d3863f883cc343b4b2b598010c475c196afe4a20af570",
      "packageSha256": "acf8b2063c6ea0b946569cb34b181ce39515f410d9b1e81df53f36e8b9ad61b8",
      "durationSeconds": 20,
      "resolution": "540x960",
      "reviewedTranscript": "You press a massage gun against a knot and assume force alone will release it. But cold percussion just bounces off tight tissue. A heated attachment drives warm percussion into the muscle. Heat-enhanced percussive therapy preps tight muscles three times faster than massage alone. Get the Theragun heated massage gun.",
      "whyItWorks": [
        "The hook begins with an action the customer already understands.",
        "The cutaway makes the difference between cold and heated percussion physically visible.",
        "The internal product view connects the mechanism to the final device."
      ],
      "knownWeaknesses": [
        "The measurable claim must remain tied to saved brand evidence."
      ]
    }
  ]
}