{
  "purpose": "These examples show the three different joke structures. Copy the pattern, not the wording.",
  "examples": [
    {
      "id": "bear-secret",
      "brand": "David's Cookies",
      "title": "This bear sniffs people who claim they baked the office birthday cookies.",
      "templateId": "bear-sniff",
      "videoPath": "goldens/bear-secret.mp4",
      "whyItWorks": [
        "It exposes a specific guilty behavior.",
        "The clip supplies the accusation and comedy."
      ]
    },
    {
      "id": "pingu-reversal",
      "brand": "LEGO",
      "title": "Finished the whole set → the instruction manual is in the wrong language",
      "templateId": "pingu-noot-noot",
      "videoPath": "goldens/pingu-reversal.mp4",
      "whyItWorks": [
        "The setup feels calm and complete.",
        "The second line undercuts it with one exact problem."
      ]
    },
    {
      "id": "darwin-pain-stack",
      "brand": "Agent Enamel",
      "title": "POV: the front desk after flu season, 30 voicemails, and a triple-booked Monday",
      "templateId": "darwin-journey",
      "videoPath": "goldens/darwin-pain-stack.mp4",
      "whyItWorks": [
        "The persona and pain stack are concrete.",
        "Darwin's calm face carries the mismatch."
      ]
    }
  ]
}